Welcome to the hype and culture universe!

  • Opening hours

    Mondays - Sundays 10.00 - 20.00
    For holiday opening hours, see Emporia website

  • Address

    Emporia Shopping Centre
    Hyllie Boulevard 19, Malmö, Sweden

Afro Urban Store is Emporia's and the entire Malmö's hype and culture universe!

Here you'll find trend sneakers, unique streetwear
brands, and cool second-hand clothes and accessories.

You'll also find colorful bamboo socks and underwear from the store's own brand Akụkọ, as well as a constantly changing selection of clothes, accessories, and other products from local businesses and Afro-Swedish designers and entrepreneurs.

Afro Urban Store is created based on the vision that together we are stronger - and it shows when you visit the colorful store. Here you'll be greeted with a smile and quickly infected by the familiar atmosphere!

Afro Urban Store is a store concept created from the Akụkọ brand, a young Malmö-based company with roots in Nigeria. Akụkọ means storytelling in Igbo, a language in eastern Nigeria.

When you're in the store, take the opportunity to check out the various symbols and patterns you see and ask what they mean - everything has a story to tell!

Visit Afro Urban's colorful universe. You'll find the store on level 3 in Emporia Shopping Center, near the yellow escalator.